According to a blog update from Adam Mosseri, Head of News Feed, as well as a post from Mark Zuckerberg today, another major shift is coming to how business pages work on Facebook. Social Media Examiner thinks this could be an "end of days" for Facebook business pages. Please watch their video above for the full details.
Remember when you made a post and all your followers saw it? Now, unless you pay with a boosted post, only a small fraction of your followers will see it. But with this new update, Facebook is tightening the screws even further.
If your content creates interaction between friends, it shouldn't be affected much, but most likely you'll need to pay to play even more after this update. Depending on how you look at it, that might be a good thing since non-paid content will be even less likely to show up than before.
Facebook has said for years that ultimately they wanted all businesses to pay to play, so this seems like just another step in the evolution in that direction. We'll watch and see how this turns out. Facebook isn't going to do anything that would decrease ad sales because they are a for-profit company, so I'm not necessarily subscribing to the doomsday scenario. But it's clear a significant change is about to be put in place and online marketers should prepare.